The survey results revealed that the majority of participants (62%) watched "Besharams 18" web series for free due to the lack of availability of the series on paid platforms. Other motivations included the desire to save money (21%), and the perception that free web series are just as good as paid ones (17%). The interview data provided more insight into these findings, with participants citing convenience, accessibility, and a desire for entertainment without financial commitment as key drivers of their behavior.

IFPI. (2020). Digital music report 2020. Retrieved from https://www.ifpi.org/downloads/DigitalMusicReport2020.pdf

References:

Deloitte. (2019). Digital media trends survey. Retrieved from https://www.deloitte.com/us/en/pages/consumer-and-industrial-products/articles/digital-media-trends-survey.html